CRYPTOPUNKS BRAND GUIDE
// SOURCE
CryptoPunks brand is as precise and minimal as the Punks pixel art and its code.
// LOGO
CryptoPunks logo is used only to represent the totality of CryptoPunks, not individual Punk.
- ■ It should only be in black (#000000), white (#FFFFFF) or pink (#EA34B0).
- ■ No: drop shadow, gradients, stretching or rotation.
// COLORS
CryptoPunks colors are part of the artwork, defined by its marketplace actions.
- ■ White is the default background color, with black typography.
- ■ Pink is used for key moments, links, Punks only.
- ■ Offer, sold, bid, and transfer colors can only be used to represent the specific marketplace actions.
- ■ Punks’ default background color is sold.
- ■ No other colors should be used.
white: #FFFFFF
black: #000000
pink: #EA34B0
sold: #6A8494
offer: #8C5851
bid: #8970B1
transfer: #66A670
// TYPOGRAPHY
Headline and headers:
■ typeface: Subway Ticker
■ always in all caps
■ 0% letter spacing
■ 100% leading
SUBWAY TICKER
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 +-#/$<>?!
body copy and links:
■ typeface: SF Mono Regular
■ sentence case
■ 0% letter spacing
■ 120% leading for short phrases
■ 150% leading for long paragraphs
SF Mono Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 +-#/$<>?!
// SYMBOLS & BUTTONS
■ Pixel bullet point: use this to organize lists in body copy
//
Double slash: use this as beginning of section headers
Punk head: use it present Punk holders, members
CTA buttons
// VOICE
- ■ Confident, but never exclusive. Direct, yet warm.
- ■ CryptoPunks should be described plainly. Comfortable with precise and slightly academic / technical language, because each word means something here.
- ■ Economy of form. We don't use words to impress or perform or convince. Write like you're talking to someone who already gets it, and leaving the door open for someone who doesn't yet. Show what's interesting, trust the reader.
- ■ Punks are artworks, not assets. We speak about them with care and humanity; they have histories, contexts, and lives.
- ■ CryptoPunks are we. NODE is a home. We speak on behalf of a networked community, because this was always built together.
- ■ Less is more across all comms channels.
// WRITING SAMPLES
"CryptoPunks, welcome to the @MuseumModernArt collection!"
"10,000 CryptoPunks. 221 Colors. 87 Attributes. 5 Types. 1 Homecoming."
"The first on-chain generative art on the Ethereum blockchain."
"The project's simplicity masked its sophistication."
"No two are the same."
// SAMPLE EXECUTIONS
